What do I need?

BAM and an Idea that you are passionate about is all you need.
      Choose a job you love, and you will never have to work a day in your life.
      ~ Confucius

Internet Business is NOT a GRQ – what’s GRQ ?? (ask Warren)
Just like all business whether online or offline

Your Thinking

Offline thinking is … Location … Location … Location
Online Thinking is … Information … Information … Information

Information is CONTENT

People

People search ALONE for Information
People are NOT searching for YOU … only information.

Traffic

Traffic is the lifeblood to success
A website with no traffic is pointless.

A flashy website does not guarantee traffic
A shop does not guarantee traffic

The System

SBI is a PROVEN process with an 11 year history
SBI enables you to

Research
Develop a Site Concept
Publish Content
Attract targeted traffic
PRESell
Monetise

CTPM Process works !!

Good CONTENT is

High value
Theme related
Pleases people (original ideas) - has "personality" (refer to Nori's Anguilla site in Slides)
Pleases Search Engines
Builds relationships

TRAFFIC is all important – SBI provides a system to get targeted traffic.

PRESelling

Relationship building
Warms visitors
Builds Trust and Respect
NOT selling … PRESelling

Based on personal experience
Recommend

MONETISE at the end .. after 30 pages !!! This means people are visiting.
You will receive a SPECIAL email that shows you Monetisation “tricks” AND a new MonetiseIt! Module becomes available on your BI/MKL Pages.

Follow the Action Guide (Words and Video) – do CTPM – work hard over these 10 weeks - complete all Creative Thinking - CELEBRATE

ALWAYS keep an eye on your Course EMAIL address your sbi.fname.sname@gmail.com - Warren communicates with you in between Sessions. Don't miss any of these.

We are at Day 2 with the GOAL is to find your best Site Concept

Here you decide on your one best idea out of three that can become the one THEME of your business.
This becomes the Site Theme or Site Concept, the Book's Title.

Step 1 - Create a list of potential Site Concepts and
               choose your top 3.

Step 2 - Use Brainstorm It! to research Site Concept(s)

To identify this ONE Site Theme, you research THREE possible themes by finding which is valued the most by the market or Internet Searchers looking for information.

The best Site Concept will be an idea BrainstormIT will creatively (right brain) find what has been searched on one of these ideas, store this vast data logically into the Master Keyword List or MKL (Left Brain).
With 1000 spaces for Keywords, and three ideas to research you will need to cull each down to about 300 Keywords.

HOW?

Depending on your Site Concept, you could have up to 1,000 keywords in your MKL, to get them down to just 300 prune out words that...

* are nonsense
* are not relevant to your Site Concept, or to your interests
* have very low Value Demand.

Not Too Narrow

1.. Demand (D) is greater than 2000 and preferably greater than 3000          D > 3,000

2.. TWO or more other Keywords with D near or greater than 1000       D > 1,000

3.. 10 or more Keywords with D in the "hundreds"

(Can lower these thresholds if NEW or GROWING area)

Not Too Broad

4.. Supply less than 70,000    S < 70,000

Step 3 - Evaluate the Key Factors for Each of the THREE
               Site Concepts

* Number of Keywords
* Overall Profitability
* Knowledge
* Passion

* Theme "Sexiness"
* Monetization Potential

IMPORTANT: This is not an absolute, just an indication. USE YOUR HUMAN JUDGEMENT TO MAKE THE FINAL DECISION -- DO NOT BECOME NUMBER-BOUND.

Step 4 - Use Niche Choose It! to weigh these factors and
               choose the best Site Concept for you.
You may already be able to "see" the best Site Concept without NicheChooseIt.

Step 5 - Delete the other two.
Why delete them now? Because it's important to focus on your #1 choice. If your #1 choice does not pan out in DAYs 3 or 4, you can always re-brainstorm one of your other two. It only takes a few minutes... now that you know how!